About Kelora

Kelora’s deep roots in search technology go back to 1994 when inventors Sherif Danish, current CEO of Kelora, and Kris Kimbrough filed a patent application for a search technology known as guided parametric search—or faceted search.

By the time the patents were issued four years later, the technology, now branded Kelora StepSearch™ had been purchased by Fortune 500 companies including HP, 3M, Honeywell and many others through Danish’s company, Saqqara.

In 2006, Saqqara was acquired by PartsRiver, Inc., which specializes in data quality management and industrial product search. Danish joined PartsRiver as a consultant in 2007 and became CEO in 2010. In October, 2010, Danish co-founded Kelora Systems and acquired the rights to the StepSearch patents and related catalog management software products with a goal of developing a next generation product search technology.

Less than a year later, in February, 2011, Danish and Kimbrough, his original partner on StepSearch, obtained a patent on the new software—Kelora Diamond Search™.

Kelora’s team, which has vast experience in e-commerce, product search (B2B and B2C) technology, content management and other business intelligent software, is currently working on a commercial product based on Diamond Search. Diamond Search is expected to be released in November, 2011.